Is your “prospects” inbox waiting for activity? Does your email have everything you need to attract the attention of potential customers?
If you are wondering why your emails are not taking effect, they may need some change. In this article here are a few of the finest tips to increase direct mail response rate.
Ready to learn the tips that will improve direct mail response rates? Then keep reading
Research your potential customers
To write a good email, you first need to know who you’re writing to. If you don’t know anything about your potential client, how do you know what catches their attention for boosting direct mail response rates?
Today, social media makes it very easy to meet potential customers. Most people use LinkedIn to search for prospects, as email addresses along with a wealth of company information can be found very easily.
Customize the shipping fields
Since you are a real person, it should be reflected in the sending of emails. Many people underestimate the power of using a real generic name like “information”, “sales”, etc.
Write compelling topics
The first thing a customer sees in their inbox, other than the sender’s name, is the subject. This means that they can immediately decide whether to go ahead and open the mail or not.
And if they do not open it, it is obvious that they will not be able to know what is inside. For this purpose, the subject line use to play a huge role when it comes to emails.
Work on the first paragraph
The first paragraph is crucial for two reasons. The first is that part of this paragraph appears right next to the subject line, so it’s the first thing recipients will see (unless they’re on mobile).
If this part doesn’t appeal to you, you are unlikely to read the rest of the email. So make sure the first paragraph is well written and interesting.
Focus on one thing
You might think, why focus on one thing? Well, if your email goes in too many addresses, it will be difficult for readers to understand what you are saying. Therefore, you must have a specific goal in mind for each email.
Send short emails
There happens to be nothing worse than opening an email and finding out that it occupies a page and a half. Today, no one has time to read long paragraphs of text. Therefore, it is a good idea to say what is intended in as few lines as possible.
Just as Twitter makes you think a lot about writing a tweet because of the character limit, the same concept should apply in emails. Aiming to write 200 words or less. If you need to write more, make sure it’s something very important.