Email marketing and mass mailing are two different digital marketing strategies that aim to attract new users. One need to understand the difference between email and direct mail.

It is confusing that the two concepts, as they apparently can seem like the same digital marketing strategy, since both focus on sending advertising emails.

The main differences between the two digital marketing strategies lie in:

  • The objectives to be achieved.
  • The way to promote the product or brand.
  • The message that is transmitted in each promotion.
  • The frequency with which emails are sent.

Now learn to differentiate between these two digital marketing strategies:

Email Marketing

With these formats you can include the newsletters as well as the mailing itself to encourage the feedback of the product or service, and its promotion. Although the final objective is to increase sales, the main objective is to create content to achieve user loyalty.

Performing a campaign based on an email marketing strategy has very good results when following a strategy of content and frequent communication, since email marketing is:

  • Economic
  • Accessible
  • Effective
  • Customizable
  • Measurable
  • Comparable
  • Automatable
  • Segmentable
  • Interactive
  • Social
  • Mass mailing

digital marketing

The benefits of mass mailing are similar to the email marketing campaign. For example, it is also:

  • Economic.
  • Accessible
  • Measurable
  • Automatable
  • Comparable
  • Interactive
  • Effective

Of course, between email vs direct mail mass mailing is usually more easily associated with spam, so it can only be considered effective as long as it is done in a non-intrusive way.

To conclude, email marketing corresponds to an email advertising campaign aimed at customer loyalty, awareness, or brand trust. The main objective of email vs. direct mail marketing is not direct sales in this case, it is about attracting users and generating community thanks to the production of content.

In short, it is necessary to define the objectives and lines of action to make the best decision when carrying out a promotional action through any online communication channel, including email.

Finally, remember to choose realistic objectives and carry out effective monitoring of each campaign you launch to know the real impact.